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The Pocket Universal Principles of Design
Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.
Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.
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Reviews
I have the original hardcover edition but wanted something with me on my iPad and iPhone. This is a godsend to have with me all the time… I have used it it in meetings to prevent ill-advised folks from making bad decisions. It has been incredibly handy and absolutely invaluable!
By X-tof
Great for designers who have short attention span or busy work life. Very educational for students or young designers.
By PC-in-SF