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Summary of W. Chan Kim’s Blue Ocean Shift by Milkyway Media

Summary of W. Chan Kim’s Blue Ocean Shift by Milkyway Media

By Milkyway Media Study Aids 04/09/2018

Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim and Renée Mauborgne offers a step-by-step strategy to identify and capture untapped markets. It is the process-oriented sequel to the authors’ highly influential book about strategic planning, Blue Ocean Strategy (2005).
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