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#1 NEW YORK TIMES BESTSELLER
With unequaled insight and brio, New York Times columnist David Brooks has long explored and explained the way we live. Now Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life. This is the story of how success happens, told through the lives of one composite American couple, Harold and Erica. Drawing on a wealth of current research from numerous disciplines, Brooks takes Harold and Erica from infancy to old age, illustrating a fundamental new understanding of human nature along the way: The unconscious mind, it turns out, is not a dark, vestigial place, but a creative one, where most of the brain’s work gets done. This is the realm where character is formed and where our most important life decisions are made—the natural habitat of The Social Animal. Brooks reveals the deeply social aspect of our minds and exposes the bias in modern culture that overemphasizes rationalism, individualism, and IQ. He demolishes conventional definitions of success and looks toward a culture based on trust and humility. The Social Animal is a moving intellectual adventure, a story of achievement and a defense of progress. It is an essential book for our time—one that will have broad social impact and will change the way we see ourselves and the world.
Reviews
This will so put your social hoarding and acumen to the test. Possibly at any level. It’s empowered me on the biggest part of media confidence and sociology. Bringing in creative talks, idea generation about values vs what’s being used by someone else’s class. It’s always a go too bible for a apple fan or someone always typing and sharing and listing new things on social media and their mobile Phones. This is somewhere a challenging read since from the time of purchase was self driven by a need to understand how to socialize as an introvert. Using social media and messaging and internet communications. David Brooks Social Animal taunts you and puts you out there in a pretty good pedestal and says it’s okay to be socially challenging and annoying at some other points. Celebrity and creative people alike would also benefit from this book. Especially when seeking to gain more traction in understanding how people socialize and sustain social momentum.
By LoadXenon
Now I have to reread it as self-assigned homework. Maybe one page a day, read slowly?
By curmudgeon larry
I never wanted to finish it
By H-Ai
I don't remember enjoying a book as much as I did this in the recent past. More insight and wisdom per square inch than any other book.
By spqrtg
It's hard to believe that this is the same person who writes about politics for The Times. What depth of spirit David Brroks has.
By My wx